VIDEO: PITCHING LA KISS

By Mike Ayers

Earlier this week, Gene Simmons told Speakeasy that his new AMC reality show, “4th and Loud,” was an up-close, personal look at guys trying to make it in the world of Arena League Football – specifically, with his new franchise, the L.A. Kiss. Surprisingly, Simmons wasn’t all that concerned with bringing loyal KISS fans into the sports world. “We want new fans,” he said. “Sports fans will take care of themselves.”

As you’d expect, one can’t launch a football team without getting the rest of the league on board. In this exclusive clip from “4th and Loud,” see how Paul Stanley and Gene Simmons presented themselves to the league owners – and bring that on-stage confidence they’ve cultivated for over 40 years into a stuffy board room. The meeting appears to get tense for a moment, but in the owners’ defense, it’s probably pretty surreal to have two founding KISS members tell you that they want to be successful football owners.

“4th and Loud” premieres on AMC on Tuesday, August 12 at 9 p.m. Watch the clip.